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Toward a general theory of marketing: resource-advantage theory as an extension of Alderson's theory of market processes
Hunt, Shelby D.; Arnett, Dennis B. - In: A twenty-first century guide to Aldersonian marketing …, (pp. 453-471). 2006
Persistent link: https://www.econbiz.de/10003279831
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Explaining alliance success: competences, resources, relational factors, and resource-advantage theory
Wittmann, C. Michael; Hunt, Shelby D.; Arnett, Dennis B. - In: Industrial marketing management : the international … 38 (2009) 7, pp. 743-756
Persistent link: https://www.econbiz.de/10003893182
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A longitudinal examination of the effects of retailer-manufacturer brand alliances: the role of perceived fit
Arnett, Dennis B.; Laverie, Debra A.; Wilcox, James B. - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 5-27
Persistent link: https://www.econbiz.de/10003979616
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Improving marketing success : the role of tacit knowledge exchange between sales and marketing
Arnett, Dennis B.; Wittmann, C. Michael - In: Journal of business research : JBR 67 (2014) 3, pp. 324-331
Persistent link: https://www.econbiz.de/10010245256
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Using external knowledge to improve organizational innovativeness : understanding the knowledge leveraging process
Wang, Xinchun; Arnett, Dennis B.; Hou, Limin - In: The journal of business & industrial marketing 31 (2016) 2, pp. 164-173
Persistent link: https://www.econbiz.de/10011486469
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The effects of new product development proficiency on product advantage and tourism business performance : evidence from the Norwegian hotel industry
Sandvik, Izabela L.; Arnett, Dennis B.; Sandvik, Kåre - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 6, pp. 641-653
Persistent link: https://www.econbiz.de/10009388156
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Resource-advantage theory : the research tradition period
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937562
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Competition as an evolutionary process and antitrust policy
Hunt, Shelby D.; Arnett, Dennis B. - In: Journal of public policy & marketing : JPP & M ; an … 20 (2001) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10001620947
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Re-examining market structures : resource-advantage theory and the market offering ecosystem perspective
Arnett, Dennis B.; Dass, Mayukh; Bhoumik, Kshitij - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 189-199
Persistent link: https://www.econbiz.de/10012497119
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A process model of tacit knowledge transfer between sales and marketing
Arnett, Dennis B.; Wittmann, C. Michael; Hansen, John D. - In: Industrial marketing management : the international … 93 (2021), pp. 259-269
Persistent link: https://www.econbiz.de/10012501910