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Adaptive marketing capabilities, dynamic capablities, and renewal competences : the "outside vs. inside" and "static vs. dynamic" controversies in strategy
Hunt, Shelby D.; Madhavaram, Sreedhar - In: Industrial marketing management : the international … 89 (2020), pp. 129-139
Persistent link: https://www.econbiz.de/10012289378
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Customizing business-to-business (B2B) professional services : the role of intellectual capital and internal social capital
Madhavaram, Sreedhar; Hunt, Shelby D. - In: Journal of business research : JBR 74 (2017), pp. 38-46
Persistent link: https://www.econbiz.de/10011675386
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Mirroring the boss : ethical leadership, emulation intentions, and salesperson performance
Badrinarayanan, Vishag; Ramachandran, Indu; Madhavaram, … - In: Journal of business ethics : JOBE 159 (2019) 3, pp. 897-912
Persistent link: https://www.econbiz.de/10012109109
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Resource orchestration and dynamic managerial capabilities : focusing on sales managers as effective resource orchestrators
Badrinarayanan, Vishag; Ramachandran, Indu; Madhavaram, … - In: Journal of personal selling & sales management : JPSSM 39 (2019) 1, pp. 23-41
Persistent link: https://www.econbiz.de/10012200853
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Coopetitive innovation alliance performance : alliance competence, alliance's market orientation, and relational governance
Bicen, Pelin; Hunt, Shelby D.; Madhavaram, Sreedhar - In: Journal of business research : JBR 123 (2021), pp. 23-31
Persistent link: https://www.econbiz.de/10012430462
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Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation
Hunt, Shelby D.; Madhavaram, Sreedhar - In: Journal of marketing education : JME 28 (2006) 2, pp. 93-105
Persistent link: https://www.econbiz.de/10007270420
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The relationship between trusting beliefs and Web site loyalty: The moderating role of consumer motives and flow
Madhavaram, Sreedhar; Appan, Radha - In: Psychology & marketing 27 (2010) 2, pp. 166-186
Persistent link: https://www.econbiz.de/10008353200
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Developing complex, business-to-business products: issues and implications
Madhavaram, Sreedhar; Appan, Radha - In: Management research review 33 (2010) 7, pp. 715-734
Persistent link: https://www.econbiz.de/10008432742
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Developing Pedagogical Competence: Issues and Implications for Marketing Education
Madhavaram, Sreedhar; Laverie, Debra A. - In: Journal of marketing education : JME 32 (2010) 2, pp. 197-214
Persistent link: https://www.econbiz.de/10008436742
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The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy
Madhavaram, Sreedhar; Hunt, Shelby D. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 67-82
Persistent link: https://www.econbiz.de/10007908095