Chang, Chun-Tuan; Tok, Dickson; Chu, Xing-Yu (Marcos); … - In: European Journal of Marketing 55 (2020) 5, pp. 1313-1337
Purpose: This paper aims to examine how exposure to sexual images activates the urge to yield to temptation in a subsequent unrelated context. Design/methodology/approach: In Study 1, this paper uses empirical data based on an automobile expo to examine the correlational relationship between...