Similar Search Results

To donate or not to donate? : product characteristics and framing effects of cause-related marketing on consumer purchase behavior

Chang, Chun-tuan - In: Psychology & marketing 25 (2008) 12, pp. 1089-1110

Persistent link: https://www.econbiz.de/10003780045

Interactive effects of message framing, product perceived risk, and mood : the case of travel healthcare product advertising

Chang, Chun-Tuan - In: Journal of advertising research 47 (2007) 1, pp. 51-65

Persistent link: https://www.econbiz.de/10003609579

Missing ingredients in cause-related advertising : the right formula of execution style and cause framing

Chang, Chun-tuan - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 231-256

Persistent link: https://www.econbiz.de/10009744453

Guilt appeals in cause-related marketing : the subversive roles of product type and donation magnitude

Chang, Chun-tuan - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 587-616

Persistent link: https://www.econbiz.de/10009349599

Does “hot” lead to “not so hot?”

Chang, Chun-Tuan; Tok, Dickson; Chu, Xing-Yu (Marcos); … - In: European Journal of Marketing 55 (2020) 5, pp. 1313-1337

Purpose: This paper aims to examine how exposure to sexual images activates the urge to yield to temptation in a subsequent unrelated context. Design/methodology/approach: In Study 1, this paper uses empirical data based on an automobile expo to examine the correlational relationship between...

Persistent link: https://www.econbiz.de/10012411462

Is cash always king? Bundling product-cause fit and product type in cause-related marketing

Chang, Chun-Tuan; Chen, Pei-Chi; Marcos Chu, Xing-Yu; … - In: Psychology & Marketing 35 (2018) 12, pp. 990-1009

Persistent link: https://www.econbiz.de/10012083935

Effects of message framing, vivideness congruency and statistical framing on responses to charity advertising

Chang, Chun-tuan; Lee, Yu-kang - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 195-220

Persistent link: https://www.econbiz.de/10003978075

Framing public policy : the impacts of political sophistication and nature of public policy

Lee, Yu-kang; Chang, Chun-tuan - In: The social science journal 47 (2010) 1, pp. 69-89

Persistent link: https://www.econbiz.de/10003955432

The "I"of the beholder : how gender differences and self-referencing influence charity advertising

Chang, Chun-tuan; Lee, Yu-kang - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 447-478

Persistent link: https://www.econbiz.de/10009301337

Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing

Chang, Chun-Tuan; Cheng, Zhao-Hong - In: Journal of business ethics : JOBE 127 (2015) 2, pp. 337-350

Persistent link: https://www.econbiz.de/10010493871