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Building brand value the playboy way
Gunelius, Susan - 2009
Persistent link: https://www.econbiz.de/10004945034
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The fundamentals of branding
Davis, Melissa - 2009
Persistent link: https://www.econbiz.de/10004945367
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Building brand authenticity : 7 habits of iconic brands
Beverland, Michael - 2009
Persistent link: https://www.econbiz.de/10004946876
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
Rapp, Stan (contributor) - 2010
Persistent link: https://www.econbiz.de/10004948271
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The science and art of branding
Franzen, Giep; Moriarty, Sandra E. - 2009
Persistent link: https://www.econbiz.de/10004956661
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Advertising next : 150 winning campaigns for the new communications age ; with over 1,400 coulour Ill.
Himpe, Tom - 2008
Persistent link: https://www.econbiz.de/10004960714
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Brand you : marketing real people, real choices
Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W. - 2011 - 4. ed.
Persistent link: https://www.econbiz.de/10009006241
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Initial lust : the key to visual communication & brand marketing
Egan, Angi - 2009
Persistent link: https://www.econbiz.de/10009022510
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The old rules of marketing are dead : 6 new rules for reinventing your brand & reigniting your business
Pearson, Timothy R. - 2011
Persistent link: https://www.econbiz.de/10009128499
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Light your firebrand : re-igniting your business and your brand
Symes, Mike - 2011
Persistent link: https://www.econbiz.de/10009139224