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Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela - In: Economics, management and financial markets 9 (2014) 4, pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
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Trade marketing strategies : the partnership between manufacturers, brands and retailers
Randall, Geoffrey - 1994 - 2. ed
Persistent link: https://www.econbiz.de/10000415119
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Monetäre Bewertung von Markenstrategien für neue Produkte
Sattler, Henrik - 1997
Persistent link: https://www.econbiz.de/10000613145
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Strategic brand planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131922
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël; Bastien, Vincent - 2009
Persistent link: https://www.econbiz.de/10003739843
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Brand portfolio strategy
Calkins, Tim - In: Kellogg on branding : the marketing faculty of the …, (pp. 104-125). 2005
Persistent link: https://www.econbiz.de/10003285343
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Postscript : preserving (and growing) brand value in a downturn
Raggio, Randle D.; Leone, Robert P. - In: The journal of brand management : an international journal 17 (2009/10) 1, pp. 84-89
Persistent link: https://www.econbiz.de/10003899386
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2008 - 3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
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Branding and design innovation leadership : what's next?
Best, Phil - In: Design thinking : integrating innovation, customer …, (pp. 145-155). 2010
Persistent link: https://www.econbiz.de/10003951958
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Architecting brands : managerial process and control
Rajagopal, ...; Rajagopal, Amritanshu - In: Journal of transnational management : the official … 12 (2007) 3, pp. 25-37
Persistent link: https://www.econbiz.de/10003674276