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Marketplace tensions in extraordinary experiences
Tumbat, Gülnur; Belk, Russell W. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 1, pp. 42-61
Persistent link: https://www.econbiz.de/10009160949
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The nature and effects of sharing in consumer behavior
Belk, Russell W.; Llamas, Rosa - In: Transformative consumer research for personal and …, (pp. 625-646). 2012
Persistent link: https://www.econbiz.de/10009260754
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Consuming cool : behind the unemotional mask
Belk, Russell W.; Tian, Kelly; Paavola, Heli - 2010
Persistent link: https://www.econbiz.de/10009424390
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Consuming postcolonial shopping malls
Varman, Rohit; Belk, Russell W. - In: Journal of marketing management : MM 28 (2012) 1/2, pp. 62-84
Persistent link: https://www.econbiz.de/10009489010
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Setting the conditions for going global : Dubai's transformations and the Emirati woman
Cherrier, Hélène; Belk, Russell W. - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 317-335
Persistent link: https://www.econbiz.de/10010512565
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Leaving Pleasantville : macro/micro, public/private, conscious/non-conscious, volitional/imposed, and permanent/ephemeral transformations beyond everyday life
Megehee, Carol M.; Ko, Eunju; Belk, Russell W. - In: Journal of business research : JBR 69 (2016) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10011417056
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Videography in marketing research : mixing art and science
Petr, Christine; Belk, Russell W.; Decrop, Alain - In: Arts and the market 5 (2015) 1, pp. 73-102
Persistent link: https://www.econbiz.de/10011431957
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The rise of inconspicuous consumption
Eckhardt, Giana M.; Belk, Russell W.; Wilson, Jonathan A. J. - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 807-826
Persistent link: https://www.econbiz.de/10011309052
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Crescent marketing, Muslim geographies and brand Islam : reflections from the JIMA Senior Advisory Board
Wilson, Jonathan A. J.; Belk, Russell W.; Bamossy, Gary J. - In: Journal of Islamic marketing : JIMA 4 (2013) 1, pp. 22-50
Persistent link: https://www.econbiz.de/10009753180
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Qualitative consumer & marketing research
Belk, Russell W.; Fischer, Eileen; Kozinets, Robert V. - 2013 - 1. publ.
Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a...
Persistent link: https://www.econbiz.de/10009754227