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Wirkung von Markenkrisen und d...
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Esch, Franz-Rudolf
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Burmann, Christoph
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Huber, Frank
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Melewar, T. C.
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40
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Ind, Nicholas
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35
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33
Iglesias, Oriol
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Ko, Eunju
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Strebinger, Andreas
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Gupta, Suraksha
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Kernstock, Joachim
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Vrontis, Demetris
31
Christodoulides, George
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Langner, Tobias
30
MacInnis, Deborah J.
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Dawes, John
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Université Paris-Dauphine (Paris IX)
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Verlag Dr. Kovač
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Gesellschaft zur Erforschung des Markenwesens
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Springer-Verlag GmbH
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Journal of marketing communications
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Journal of marketing
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Journal of strategic marketing
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Asia Pacific journal of marketing and logistics
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Journal of marketing management : MM
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Marketing intelligence & planning
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Tourism management : research, policies, practice
99
The IUP journal of brand management : IJBRM
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Business horizons
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Innovatives Markenmanagement
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Journal of the Academy of Marketing Science
83
The Trademark reporter
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Marketing letters : a journal of research in marketing
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Research
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Journal of fashion marketing and management
76
Markenartikel : das Magazin für Markenführung
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Journal of promotion management : JPM
74
Journal of international consumer marketing
73
Journal of promotion management : innovations in planning and applied research
72
Cogent business & management
71
International journal of advertising : the review of marketing communications
70
International marketing review
69
International journal of internet marketing and advertising : IJIMA
67
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66
Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
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RePEc
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EconStor
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BASE
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ArchiDok
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91
What is true (
brand
) love? : the love concept in branding theory and research
Merdin, Ezgi
- In:
Journal of euromarketing
22
(
2013
)
3
,
pp. 51-63
Persistent link: https://www.econbiz.de/10010248353
Saved in:
92
Trademark families : characteristics and market values
Block, Jörn
;
Fisch, Christian
;
Sandner, Philipp
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 150-170
Persistent link: https://www.econbiz.de/10010252611
Saved in:
93
Personal branding : a perspective from the professional athlete-level-of-analysis
Hodge, Courtney
;
Walker, Matthew
- In:
International journal of sport management and marketing …
16
(
2015
)
1/2
,
pp. 121-131
Persistent link: https://www.econbiz.de/10011550880
Saved in:
94
The effects of product fit and
brand
fit on memory retention for
brand
alliances : when less is more : evidence from Chinese firms
Norman, Andrew T.
- In:
International journal of management and marketing …
9
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011551967
Saved in:
95
Brand
management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa
;
Marinho, Sandra
;
Balonas, Sara
;
Melo, …
- In:
Corporate reputation review : an international journal
19
(
2016
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
Saved in:
96
Toward a model of
brand
strategy adoption
Neuvonen, Heidi
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011459527
Saved in:
97
Investigating the advertising antecedents to and consequences of
brand
experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Saved in:
98
Positioning brands against large competitors to increase sales
Paharia, Neeru
;
Avery, Jill
;
Keinan, Anat
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
Saved in:
99
Partner selection in
brand
alliances : an empirical investigation of the drivers of
brand
fit
Lans, Ralf van der
;
Van den Bergh, Bram
;
Dieleman, Evelien
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 551-566
Persistent link: https://www.econbiz.de/10010402541
Saved in:
100
Effect of price and
brand
on common platform appliance failure
Baker, Nathan
;
Badar, M. Affan
- In:
Asia-Pacific journal of management research and …
11
(
2015
)
4
,
pp. 296-304
Persistent link: https://www.econbiz.de/10011446577
Saved in:
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