Purpose: The purpose of this study is to identify US textile and apparel (TAP) products and categories that demonstrate export comparative advantage and their respective country destinations. Design/methodology/approach: Revealed comparative advantage (RCA) and normalized revealed comparative...

Purpose: The purpose of this paper is to identify the realistic trade-offs young consumers make when evaluating luxury co-branding combinations based on signalling theory. Design/methodology/approach: Conjoint analysis was employed to evaluate the relative impact of four major attributes (i.e....

Purpose: The study primarily aims to examine an emerging fashion technology, direct-to-garment (DTG) printing, using data mining-driven social network analysis (SNA). Simultaneously, the study also demonstrates application of a group novel computational technique to capture, analyze and...