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User-generated content? Get serious! : understanding the interactions between organisations and customers on social media

Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306

Persistent link: https://www.econbiz.de/10012144802

Effects of partners' communications on consumer perceptions of joint innovation efforts

Roosens, Bram; Dens, Nathalie; Lievens, Annouk - In: International journal of innovation management 23 (2019) 8, pp. 1940008-1-1940008-26

Persistent link: https://www.econbiz.de/10012157824

Successfully communicating a cocreated innovation

Wang, Helen Si; Noble, Charles H.; Dahl, Darren W.; … - In: Journal of marketing 83 (2019) 4, pp. 38-57

Persistent link: https://www.econbiz.de/10012176063

Neue Wege der Kundenintegration? Live Communication vs. Virtual Communication (Web 2.0) : Dokumentation des Workshops vom 20. April 2007

Meffert, Heribert (ed.) - 2007

Persistent link: https://www.econbiz.de/10013330207

Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication

McGrath, Helen; O'Toole, Thomas; Drummond, Conor - In: The journal of business & industrial marketing 38 (2023) 8, pp. 1601-1606

Persistent link: https://www.econbiz.de/10014314173

Special issue: social media in business-to-business interaction, engagement, co-creation, and communication

McGrath, Helen (ed.); O'Toole, Thomas (ed.); … - 2023

Persistent link: https://www.econbiz.de/10014314174

Co-creative media : capacity building with participatory communication to adopt good agricultural standards practice for people's health

Jongsuksomsakul, Panida; Roebl, Kevin - In: Research in globalization 5 (2022), pp. 1-14

The World Health Organization (WHO) has used communication methods to promote the international ban of the agricultural … chemicals, which may be available under different brand names. Communication with the non-scientific community is uncertain … that the factors related to the effectiveness of scientific communication are divided into pull factors and push factors. …

Persistent link: https://www.econbiz.de/10014331030

Linking CIO-CMO communication and product innovation via virtual customer environment engagement : a moderated mediation study

Wang, Li; Tong, Chunyang; Yang, Zhiyong - In: British journal of management 34 (2023) 1, pp. 259-279

Persistent link: https://www.econbiz.de/10014279188

Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0

Beyreuther, Tabea (ed.) - 2012

Persistent link: https://www.econbiz.de/10009626205

Special issue on: innovation, communication and value co-creation in digital marketing

2024

Persistent link: https://www.econbiz.de/10015066830