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Imagining thin : why vanity si...
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Krishna, Aradhna
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Zhang, Jie
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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31
Retailer dynamic pricing and ordering decisions : category management versus brand-by-brand approaches
Hall, Joseph M.
;
Kopalle, Praveen K.
;
Krishna, Aradhna
- In:
Journal of retailing
86
(
2010
)
2
,
pp. 172-183
Persistent link: https://www.econbiz.de/10003988227
Saved in:
32
Feminine to smell but masculine to touch? : multisensory congruence and its effect on the aesthetic experience
Krishna, Aradhna
;
Elder, Ryan S.
;
Caldara, Cindy
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 410-418
Persistent link: https://www.econbiz.de/10008728841
Saved in:
33
Improving the efficiency of course bidding at business schools: field and laboratory studies
Krishna, Aradhna
;
Ünver, M. Utku
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
2
,
pp. 262-282
Persistent link: https://www.econbiz.de/10003708964
Saved in:
34
Should price increases be targeted? : pricing power and selective vs. across-the-board price increases
Krishna, Aradhna
;
Feinberg, Fred M.
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
53
(
2007
)
9
,
pp. 1407-1422
Persistent link: https://www.econbiz.de/10003563451
Saved in:
35
Brand-level effects of stockkeeping unit reductions
Zhang, Jie
;
Krishna, Aradhna
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 545-559
Persistent link: https://www.econbiz.de/10003569714
Saved in:
36
Product scent and memory
Krishna, Aradhna
;
Lwin, May O.
;
Morrin, Maureen
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003982915
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37
The effects of advertising copy on sensory thoughts and perceived taste
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 748-756
Persistent link: https://www.econbiz.de/10003945093
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38
Exploring the superadditive effects of scent and pictures on verbal recall : an extension of dual coding theory
Lwin, May O.
;
Morrin, Maureen
;
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
3
,
pp. 317-326
Persistent link: https://www.econbiz.de/10008658290
Saved in:
39
Price-matching guarantees with endogenous search : a market experiment approach
Hong, Yuan
;
Krishna, Aradhna
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 182-193
Persistent link: https://www.econbiz.de/10009240263
Saved in:
40
Is scent-enhanced memory immune to retroactive interference?
Morrin, Maureen
;
Krishna, Aradhna
;
Lwin, May O.
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 354-361
Persistent link: https://www.econbiz.de/10009259686
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