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A general consumer preference model for experience products : application to internet recommendation services
Chung, Jaihak; Rao, Vithala R. - In: Journal of marketing research : JMR 49 (2012) 3, pp. 289-305
Persistent link: https://www.econbiz.de/10009563680
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Do slotting allowances enhance effeciency or hinder competition? : Report No. 05-128
Sudhir, K.; Rao, Vithala R. - In: MSI reports : working paper series (2005) 4, pp. 117-148
Persistent link: https://www.econbiz.de/10003294239
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Handbook of pricing research in marketing
Rao, Vithala R. (ed.) - 2009
Persistent link: https://www.econbiz.de/10003707380
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Understanding consumer preferences for complex products : a web-based method
Park, Young-Hoon; Ding, Min; Rao, Vithala R. - In: MSI reports : working paper series (2007) 1, pp. 73-86
Persistent link: https://www.econbiz.de/10003605795
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Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 31-46). 2007
Persistent link: https://www.econbiz.de/10003544570
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Pricing objectives and strategies : a cross-country survey
Rao, Vithala R.; Kartono, Benjamin - In: Handbook of pricing research in marketing, (pp. 9-36). 2009
Persistent link: https://www.econbiz.de/10003819627
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Minimizing technological oversights : a marketing research perspective
Eliashberg, Jehoshua; Lilien, Gary L.; Rao, Vithala R. - In: Technological innovation : oversights and foresights, (pp. 214-230). 2008
Persistent link: https://www.econbiz.de/10003758354
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Price as an indicator of quality: implications for utility and demand functions
Ding, Min; Ross, William T.; Rao, Vithala R. - In: Journal of retailing 86 (2010) 1, pp. 69-84
Persistent link: https://www.econbiz.de/10003969347
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A Dynamic model of rational addiction with stockpiling and learning : an empirical examination of e-cigarettes
Chen, Jialie; Rao, Vithala R. - In: Management science : journal of the Institute for … 66 (2020) 12, pp. 5886-5905
Persistent link: https://www.econbiz.de/10012391460
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The importance of functional and emotional content in online consumer reviews for product sales : evidence from the mobile gaming market
Jang, Seongsoo; Chung, Jaihak; Rao, Vithala R. - In: Journal of business research : JBR 130 (2021), pp. 583-593
Persistent link: https://www.econbiz.de/10012544877