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Marketing strategy determinants of export performance : a meta-analysis
Leonidou, Leonidas C.; Katsikeas, Constantine S.; … - 2006
Persistent link: https://www.econbiz.de/10003410824
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Market-oriented management in global markets
Söllner, Albrecht; Plinke, Wulff - In: Bringing technology to market: trends, cases, solutions, (pp. 11-32). 2007
Persistent link: https://www.econbiz.de/10003439149
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Marketing from the trenches : perspectives on the road ahead
Papadopoulos, Nicolas G. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003424158
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International growth strategies in different marketing contexts
Andersson, Svante - In: International growth of small and medium enterprises, (pp. 97-114). 2011
Persistent link: https://www.econbiz.de/10008695723
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Special issue on the performance implications of international marketing strategy
2009
Persistent link: https://www.econbiz.de/10003936316
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Standardization versus adaption in global markets : is channel strategy different?
Dimitrova, Boryana; Rosenbloom, Bert - In: Journal of marketing channels : ... distribution … 17 (2010) 2, pp. 157-176
Persistent link: https://www.econbiz.de/10003977431
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A private-public strategy for international marketing through collective brands : Canada brand foods
Innes, Brian G.; Kerr, William A.; Hobbs, Jill E. - In: Journal of international food & agribusiness marketing … 23 (2011) 1, pp. 72-87
Persistent link: https://www.econbiz.de/10008859170
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Communication on food, health and nutrition : a cross-cultural analysis of the Danonino brand and nutri-tainment
Gram, Malene; La Ville, Valérie-Inès de; Roux, André le - In: Journal of marketing communications 16 (2010) 1/2, pp. 87-103
Persistent link: https://www.econbiz.de/10003952954
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Company managed virtual communities in global brand strategy
Arnone, Laurent; Colot, Olivier; Croquet, Mélanie; … - In: Global journal of business research : GJBR 4 (2010) 2, pp. 97-112
Persistent link: https://www.econbiz.de/10003955503
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Port marketing strategies and the challenges of maritime globalization
González Laxe, Fernando - In: Essays on port economics, (pp. 5-18). 2010
Persistent link: https://www.econbiz.de/10008746343