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În România la momentul adevărului supremaţiei raftului : concurenţă şi cooperare
Purcărea, Theodor Valentin; Purcărea, Anca - In: Amfiteatru economic : an economic and business research … 10 (2008) 24, pp. 9-25
Persistent link: https://www.econbiz.de/10008663764
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The effects of corporate social responsibility on customer-based brand equity : Spanish hypermarket case
Gutiérrez Rodríguez, Pablo; Cuesta Valiño, Pedro; … - In: Economic research 30 (2017) 1,1, pp. 290-301
Persistent link: https://www.econbiz.de/10012223810
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Examining the service value chain of hypermarket retail brand value in Malaysia
Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of services and operations management 34 (2019) 3, pp. 405-420
Persistent link: https://www.econbiz.de/10012159145
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Contrainte budgétaire es ménages, segmentation des marchés et stratégies de la grande distribution
Moati, Philippe; Ranvier, Martial - 2007
Persistent link: https://www.econbiz.de/10003769407
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Are store-brand buyers store loyal? : an empirical investigation
Hansen, Karsten T.; Singh, Vishal - In: Management science : journal of the Institute for … 54 (2008) 10, pp. 1828-1834
Persistent link: https://www.econbiz.de/10003776089
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How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos; Sánchez-Pérez, Manuel - In: European retail research 23 (2009) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
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An empirical examination of perceived retail crowding, emotions, and retail outcomes
Li, Jiunn-ger Tony; Kim, Jai-ok; Lee, So Young - In: The service industries journal 29 (2009) 5/6, pp. 635-652
Persistent link: https://www.econbiz.de/10003880547
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Consumers' decision between private labels and national brands in a retailer's chain : a mixed multinominal logit application
Bergès, Fabian; Hassan, Daniel; Monier-Dilhan, Sylvette; … - In: Revue Gestion 2000 : management & prospective 26 (2009) 3, pp. 41-57
Persistent link: https://www.econbiz.de/10003888512
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Innovations et changements institutionnels dans le grand commerce : une interprétation en termes d'usage du temps des ménages
Gallouj, Camal - In: Innovations et services, (pp. 385-411). 2007
Persistent link: https://www.econbiz.de/10003488913
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Relative effects of store traffic and customer traffic flow on shopper spending
Anic, Ivan-Damir; Radas, Sonja; Lim, Lewis K. S. - In: The international review of retail, distribution and … 20 (2010) 2, pp. 237-250
Persistent link: https://www.econbiz.de/10003977741