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African microentrepreneurship...
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Consumer behaviour
6
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6
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3
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3
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3
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transformative consumer research
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DeBerry-Spence, Benet
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6
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5
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Davis, Brennan
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4
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3
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2
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2
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2
Ekpo, Akon E.
2
Figueiredo, Bernardo
2
Mandel, Naomi
2
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2
Minton, Elizabeth A.
2
Trujillo-Torres, Lez E.
2
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2
Xiao, Yazhen
2
Askegaard, Søren
1
Atuahene-Gima, Kwaku
1
Bicen, Pelin
1
Catherine Demangeot, Professor Amanda J. Broderick, Professor C. Samuel Craig, Dr
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Chen, Jia
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Chow, Ai Ming
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Dadzie, Kofi Q.
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1
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1
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1
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1
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Journal of business research : JBR
7
Journal of public policy & marketing
7
International Marketing Review
2
Journal of Business Research
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
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1
Journal of Business & Industrial Marketing
1
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1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
Craft consumption and consumer transformation in a transmodern era
Elliot, Esi A.
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 18-24
Persistent link: https://www.econbiz.de/10011417067
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2
Cultural metaphors : enhancing consumer pleasure in ethnic servicescapes
Elliot, Esi A.
;
Cherian, Joseph A.
;
Casakin, Hernan
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1004-1012
Persistent link: https://www.econbiz.de/10009755377
Saved in:
3
Microcredit and metaphors in subsistence markets
Elliot, Esi A.
;
Cherian, Joseph A.
;
Elaydi, Raed
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10010379885
Saved in:
4
Brand meaning in higher education : leaving the shallows via deep metaphors
Wilson, Elizabeth J.
;
Elliot, Esi A.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3058-3068
Persistent link: https://www.econbiz.de/10011507915
Saved in:
5
A multicultural blend : metaphors, cognitive social capital and multiculturalism
Elliot, Esi A.
;
Xiao, Yazhen
;
Wilson, Elizabeth J.
- In:
International marketing review
32
(
2015
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011296965
Saved in:
6
Artrepreneurship and transmodernity
Elliot, Esi A.
;
Cavazos, Carmina
- In:
Journal of business research : JBR
131
(
2021
),
pp. 722-734
Persistent link: https://www.econbiz.de/10012545114
Saved in:
7
Cross-cultural creativity : conceptualization and propositions for global new product development
Elliot, Esi A.
;
Nakata, Cheryl
- In:
The journal of product innovation management : an …
30
(
2013
),
pp. 110-125
Persistent link: https://www.econbiz.de/10010211477
Saved in:
8
Inter-firm trust between emerging markets : Chinese firms in Africa
Elliot, Esi A.
;
Zhu, Zhen
;
Wang, Fei-Ling
- In:
Journal of macromarketing
39
(
2019
)
3
,
pp. 304-333
Persistent link: https://www.econbiz.de/10012109482
Saved in:
9
Artrepreneurship and learning in ethnic markets
Elliot, Esi A.
;
Jamal, Ahmad
;
Cherian, Joseph A.
- In:
Journal of business research : JBR
82
(
2018
),
pp. 391-399
Persistent link: https://www.econbiz.de/10011771918
Saved in:
10
LGBTQ and religious identity conflict in service settings
Minton, Elizabeth A.
;
Cabano, Frank
;
Gardner, Meryl P.
; …
- In:
The journal of services marketing
31
(
2017
)
4/5
,
pp. 351-361
Persistent link: https://www.econbiz.de/10011742694
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