Katsikea, Evangelia; Theodosiou, Marios; Makri, Katerina - In: European Journal of Marketing 53 (2019) 10, pp. 2080-2108
Purpose: Exporting is a popular foreign market entry mode, especially among small- and medium-sized enterprises (SMEs). The success of SME exporters depends on their ability to establish and maintain profitable long-term relationships with foreign customers. This study aims to propose that the...