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Lord, Kenneth R.; Putrevu, Sanjay; Shi, Yizheng - In: Journal of business research : JBR 61 (2008) 3, pp. 183-190

Persistent link: https://www.econbiz.de/10003717175

Lord, Kenneth R.; Putrevu, Sanjay - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10003862200

Lord, Kenneth R.; Gupta, Pola B. - In: The journal of business & industrial marketing 25 (2010) 3, pp. 188-195

Persistent link: https://www.econbiz.de/10003976020

Parsa, H. G.; Lord, Kenneth R.; Putrevu, Sanjay; … - In: Journal of retailing and consumer services 22 (2015), pp. 250-260

Persistent link: https://www.econbiz.de/10010469036

Lord, Kenneth R. - In: The American journal of economics and sociology 71 (2012) 4, pp. 697-713

Persistent link: https://www.econbiz.de/10009684006

Lord, Kenneth R. - In: Journal of economic psychology : research in economic … 14 (1993) 1, pp. 57-84

Persistent link: https://www.econbiz.de/10001141579

Lord, Kenneth R.; Putrevu, Sanjay; Collins, Alice Ford - In: International journal of advertising : the review of … 38 (2019) 3, pp. 489-505

Persistent link: https://www.econbiz.de/10012200276

Lord, Kenneth R.; Putrevu, Sanjay - In: Journal of Economic Psychology 14 (1993) 1, pp. 57-84

Persistent link: https://www.econbiz.de/10005383450

Sambandam, Rajan; Lord, Kenneth R. - In: Journal of the Academy of Marketing Science 23 (1995) 1, pp. 57-65

Persistent link: https://www.econbiz.de/10006154903

Lord, Kenneth R.; Lee, Myung-Soo; Sauer, Paul L. - In: Journal of the Academy of Marketing Science 22 (1994) 1, pp. 3-15

Persistent link: https://www.econbiz.de/10006155395