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A scanpath analysis of the risky decision-making process

Zhou, Lei; Zhang, Yang-Yang; Wang, Zuo-Jun; Rao, Li-Lin; … - In: Journal of behavioral decision making 29 (2016) 2/3, pp. 169-182

Persistent link: https://www.econbiz.de/10011521405

From quality to quantity: The role of common features in consumer preference

Su, Yin; Rao, Li-Lin; Li, Xingshan; Wang, Yong; Li, Shu - In: Journal of Economic Psychology 33 (2012) 6, pp. 1043-1058

Although previous studies of consumer choice have found that common features of alternatives are cancelled and that choices are based only on unique features, a recent study has suggested that common features are canceled only when they are irrelevant in regard to all unique features. The...

Persistent link: https://www.econbiz.de/10010594834

Graph-framing effects in decision making

Sun, Yan; Li, Shu; Bonini, Nicolao; Su, Yin - In: Journal of behavioral decision making 25 (2012) 5, pp. 491-501

Persistent link: https://www.econbiz.de/10009686559

Positive and negative affect in loss aversion : additive or subtractive logic?

Tang, Hui; Liang, Zhe; Zhou, Kun; Huang, Gui-Hai; Rao, … - In: Journal of behavioral decision making 29 (2016) 4, pp. 381-391

Persistent link: https://www.econbiz.de/10011625926

Is there a decision weight pi?

Li, Shu - In: Journal of economic behavior & organization : JEBO 27 (1995) 3, pp. 453-463

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Can the conditions governing the framing effect be determined?

Li, Shu - In: Journal of economic psychology : research in economic … 19 (1998) 1, pp. 133-153

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When does product brand matter to children?

Wang, Fei; Li, Shu - In: International journal of market research 61 (2019) 4, pp. 380-393

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Cross-national differences in cooperative decision-making in mixed-motive business contexts : the mediating effect of vertical and horizontal individualism

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Emotional response in a disjunction condition

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Do shared features of offered alternatives have an effect in consumer choice?

Li, Shu; Zheng, Rui; Li, Li-Bo - In: Journal of economic psychology : research in economic … 28 (2007) 6, pp. 658-677

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