Narrow search
Showing 51 - 60 of 55,113
Cover Image
Beyond brand personality : building consumer-brand emotional relationship
Becheur, Imene; Bayarassou, Oula; Ghrib, Hela - In: Global business review 18 (2017) 3, pp. 128-144
Persistent link: https://www.econbiz.de/10011745522
Cover Image
Impact of brand personality, perceived quality and perceived value on brand love : moderating role of emotional stability
Junaid, Muhammad; Hussain, Khalid - In: Middle East journal of management : MEJM 3 (2016) 4, pp. 278-293
Persistent link: https://www.econbiz.de/10011636927
Cover Image
Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain; Veloutsou, Cleopatra - In: Journal of business research : JBR 70 (2017), pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
Cover Image
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J. - In: Journal of business research : JBR 70 (2017), pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Cover Image
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina; Brexendorf, Tim Oliver; Faßnacht, Martin - In: The journal of product & brand management 25 (2016) 5, pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Cover Image
Traits grow important with increasing age : customer age, brand personality and loyalty
Bekk, Magdalena; Spörrle, Matthias; Landes, Miriam; … - In: Journal of business economics : JBE 87 (2017) 4, pp. 511-531
Persistent link: https://www.econbiz.de/10011707433
Cover Image
The relationship between employee self-concept, brand identity, brand pride and brand citizenship behaviour and customer satisfaction
Abadi, Sara Jahan; Mahdavipour, Zahra; Rezaei, Ali; … - In: International journal of business excellence : IJBEX 23 (2021) 2, pp. 171-187
Persistent link: https://www.econbiz.de/10012506650
Cover Image
Antecedents of consumer-brand identification in terms of belonging brands
Büyükdağ, Naci; Kitapci, Olgun - In: Journal of retailing and consumer services 59 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012434327
Cover Image
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler; Tran, Trang P.; Taylor, Erik C. - In: Journal of retailing and consumer services 47 (2019), pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Cover Image
Esports fan identity toward sponsor-sponsee relationship : an understanding of the role-based identity
Calapez, André; Ribeiro, Tiago; Almeida, Victor; … - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 42-66
Persistent link: https://www.econbiz.de/10014504792