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Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.; Tseng, Timmy H.; Lee, Crystal T. - In: The journal of product & brand management 32 (2023) 4, pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
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Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan; Sarkar, Juhi Gahlot; Jain, Kokil; … - In: International journal of retail and distribution management 51 (2023) 11, pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
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How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy; Kuanr, Abhisek; Malhotra, … - In: International marketing review 40 (2023) 6, pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
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An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun - In: Journal of fashion marketing and management 28 (2024) 2, pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
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The effect of charity brand experience on donors’ behavioral intentions : the mediating role of charity brand personality and donors’ satisfaction
Ali, Basant Hassan; Elaref, Nadia; Yacout, Omneya Mokhtar - In: International review on public and non-profit marketing 20 (2023) 4, pp. 875-903
Persistent link: https://www.econbiz.de/10014437261
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Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny - In: International journal of hospitality management 114 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
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Identification and emotional attachment in higher education : antecedents and consequences
Özer, Mehmet; Özer, Alper; Koçak, Akın - In: Journal of marketing for higher education 33 (2023) 2, pp. 264-288
Persistent link: https://www.econbiz.de/10014419321
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Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.; Carlson, Brad D.; Arnold, Mark J. - In: Psychology & marketing 40 (2023) 12, pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
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Buying happiness : how brand engagement in self-concept affects purchase happiness
Razmus, Wiktor; Grabner-Kräuter, Sonja; Kostyra, Martyna; … - In: Psychology & marketing 39 (2022) 11, pp. 2096-2109
Persistent link: https://www.econbiz.de/10013465146
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Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.; Hill, Sally Rao - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545