Consider a two-product firm that decides on the quality of each product. Product quality is unknown to consumers. If the firm sells both products under the same brand name, consumers adjust their beliefs about quality subject to the performance of both products. We show that if the probability...

This paper explores the relationship between corporate communications in general, Corporate Social Responsibility (CSR) communication in particular, and brand personality associations. Multidimensional Scaling (MDS) was used to create a perceptual map of four brands of beverages: (1) Tata Tea; (2)...