Narrow search
Showing 1 - 10 of 236
Cover Image
Konsumenten-Engagement auf Social Media-Plattformen : Marken-Fanpages als Instrument für das Kundenbeziehungsmanagement (CRM)
Jahn, Benedikt; Meyer, Anton - In: Dienstleistungsmanagement und Social Media : …, (pp. 171-185). 2013
Persistent link: https://www.econbiz.de/10009756234
Cover Image
Members only! : Nutzen von geschlossenen Social Networking Sites aus Nutzer- und Betreibersicht
Jahn, Benedikt; Brudler, Benjamin; Meyer, Anton - In: Marketing : ZFP ; journal of research and management 33 (2011) 4, pp. 317-328
Persistent link: https://www.econbiz.de/10009387747
Cover Image
How does perceived firm innovativeness affect the consumer?
Kunz, Werner; Schmitt, Bernd; Meyer, Anton - In: Journal of business research : JBR 64 (2011) 8, pp. 816-822
Persistent link: https://www.econbiz.de/10009229005
Cover Image
Die Marktforschung und ihre Netzwerke
Kunz, Werner; Meyer, Anton; Specht, Nina - 2004
Persistent link: https://www.econbiz.de/10002226071
Cover Image
Kundenorientierte Mitarbeiter im stationären Einzelhandel
Meyer, Anton; Kantsperger, Roland; Kunz, Werner - In: Handelsforschung 17 (2003), pp. 403-420
Persistent link: https://www.econbiz.de/10001728929
Cover Image
How to transform consumers into fans of your brand
Jahn, Benedikt; Kunz, Werner - In: Journal of service management 23 (2012) 3, pp. 344-361
Persistent link: https://www.econbiz.de/10009619164
Cover Image
How to transform consumers into fans of your brand
Jahn, Benedikt; Kunz, Werner - In: Journal of service management 23 (2012) 3, pp. 344-362
Persistent link: https://www.econbiz.de/10009991455
Cover Image
How to transform consumers into fans of your brand
Jahn, Benedikt; Kunz, Werner - In: Journal of Service Management 23 (2012) 3, pp. 344-361
Purpose – Brand fan pages on social networks have become very popular online services. However, empirical research on fan pages is still in its infancy. Therefore, the purpose of this study is to investigate the effect of fan pages on the customer‐brand relationship and what motivates users...
Persistent link: https://www.econbiz.de/10014894427
Cover Image
The Role of Social Media for Luxury-Brands – Motives for Consumer Engagement and Opportunities for Businesses
Jahn, Benedikt - 2015
Persistent link: https://www.econbiz.de/10013035257
Cover Image
31. Münchener Marketing-Symposium : Marketing 2010! Impulse für das Marketing der Zukunft
Meyer, Anton - In: Marketing 2010! : Impulse für das Marketing der …, (pp. 3-10). 2006
Persistent link: https://www.econbiz.de/10003377812