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Message framing Facebook posts : an anylsis of non-governmental organizations

Ozgen, Ozge; Atrek, Banu; Kurt, Sumeyra Duman; Madran, Canan - In: Journal of euromarketing 25 (2016) 1/2, pp. 55-66

Persistent link: https://www.econbiz.de/10011559364

The classification and importance of E-S-Qual quality attributes: an evaluation of online shoppers

Kurt, Sumeyra Duman; Atrek, Banu - In: Managing service quality : MSQ ; an international journal 22 (2012) 6, pp. 622-638

Persistent link: https://www.econbiz.de/10010044428

Müşteri gereksinimlerinin müşteri ilişkileri yönetimine aktarılması: Modern kalite fonksiyon göçerimi uygulaması

ÖZGEN, Özge; ATREK, Banu; KURT, Sumeyra DUMAN - In: Iktisat Isletme ve Finans 24 (2009) 283, pp. 89-117

Firmalar, rekabet avantajı kazanmak için müşteri ilişkileri yönetimi uygulayarak müşterileri ile uzun dönemli ilişki kurmayı amaçlamaktadırlar Bunun yanısıra, firmalar, müşterinin sesini dinlemek ve elde ettikleri gereksinimleri dikkatlice yorumlayıp pazarlama stratejileri ile...

Persistent link: https://www.econbiz.de/10008621720

Experimental design in marketing research

Kurt, Sumeyra Duman - In: Handbook of research methods for marketing management, (pp. 145-170). 2021

Persistent link: https://www.econbiz.de/10013171788

Willingness to punish and reward brands associated to a political ideology (BAPI)

Kurt, Sumeyra Duman; Ozgen, Ozge - In: Journal of business research : JBR 86 (2018), pp. 468-478

Persistent link: https://www.econbiz.de/10011855375

Testing the superiority and dimensionality of SERVQUAL vs. SERVPERF in higher education

Bayraktaroglu, Gul; Atrek, Banu - In: Quality management journal : QMJ 17 (2010) 1, pp. 47-59

Persistent link: https://www.econbiz.de/10003962116

Relationship Quality in Supply Chain Management: A Dyad Perspective

ATREK, Banu; MARCONE, Maria Rosaria; GREGORI, Gian Luca; … - In: Ege Academic Review 14 (2014) 3, pp. 371-381

The business performance is significantly affected by the relationship between the partners (Lages et al., 2008). Hence, the quality of the relationship between the members of the supply chain is vital for the success of the entire chain where it has a positive effect on profitability (Huntley,...

Persistent link: https://www.econbiz.de/10010814378

Executive Briefs

Bayraktaroglu, Gul; Atrek, Banu - In: Quality management journal : QMJ 17 (2010) 1, pp. 5-7

Persistent link: https://www.econbiz.de/10008370437

The meanings, rituals and consumption patterns of Holy Feast and New Year in Turkey : urban vs rural

Kurt, Sumeyra Duman; Ozgen, Ozge - In: Journal of Islamic marketing : JIMA 4 (2013) 1, pp. 64-79

Persistent link: https://www.econbiz.de/10009753174

Pre-recovery and post-recovery emotions in the service context : a preliminary study

Ozgen, Ozge; Kurt, Sumeyra Duman - In: Managing service quality : MSQ ; an international journal 22 (2012) 6, pp. 592-605

Persistent link: https://www.econbiz.de/10009692801