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We use a field experiment to investigate the effect of incentives on food purchase decisions at a grocery store. We … after the experiment ends: even when incentives are removed, the treatment group has higher fruit and vegetable purchases …
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Research on shelf effects in traditional grocery stores has shown that a product's absolute and relative shelf position may strongly affect consumer choices. In this paper, we examine whether and how such shelf effects translate into an online grocery context. We find that a product's choice...
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