Ni, Jian; Neslin, Scott A.; Sun, Baohong - In: Marketing Science 31 (2012) 6, pp. 1008-1013
:href="http://www.informs.org/Community/ISMS">http://www.informs.org/Community/ISMS</ext-link>). The first is a panel data set containing the transactions of 19,936 households made over the period from December 1998 to … November 2004 at a major U.S. consumer electronics retailer. There are a total of 173,262 transactions, including purchases and …