The Indian automobile industry is one of the fastest growing automobile industries in the world. The low penetration level of cars in India coupled with rise in the disposable income of its working population has made it an attractive destination for global automobile manufacturers. This case...

In the present communication, the conditional Tsallis and Kapur entropies have been studied for their monotonic behaviour. Further, the results on the convolutions of Tsallis and Renyi entropies have been provided.

In this paper we compare the residual lifetime of a used coherent system of age t0 with the lifetime of the similar coherent system made up of used components of age t. Here ‘similar’ means that the system has the same structure and the component lifetimes have the same dependence (joint...

Purpose – The purpose of this paper is to study the extent of behavioral acculturation of consumer culture (B‐ACC) and attitudinal acculturation of consumer culture (A‐ACC) among the urban, educated, middle class Indian consumers. It also aims to test if B‐ACC and A‐ACC among various...

Purpose – The purpose of this paper is to empirically substantiate if the forces of globalization are impacting consumer culture and behavioral traits in a developing country (India). Design/methodology/approach – Five hypotheses had been constructed to address the gaps in the literature...

Purpose – This paper seeks to explore whether predisposition towards foreign brands and consumer acculturation would differ across demographic segments in an emerging market (India). Further, the paper aims to investigate if predisposition towards foreign brands (acting as a proxy for forces...

Purpose – The purpose of this paper is to estimate the extent of susceptibility to interpersonal influence and price sensitivity prevalent among Indian youth, to test if there is a relationship between these two constructs and identify the reason for the same. Design/methodology/approach –...