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Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard; Pennemann, Karin - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
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Antecedents of Taiwan Chinese consumers' purchase intentions toward US- and Japanese-made household appliances
Javalgi, Rajshekhar (Raj) G.; Park, Jieun; Lee, Oscar; … - In: Journal of global marketing 26 (2013) 4, pp. 203-223
Persistent link: https://www.econbiz.de/10010199644
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Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian; Diamantopoulos, Adamantios - In: Journal of international marketing 21 (2013) 3, pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
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The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina; Diamantopoulos, Adamantios - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
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Are consumers hesitant to purchase national brands manufactured in other countries?
Parkvithee, Narissara; Miranda, Mario J. - In: Journal of Asia Pacific business 14 (2013) 3, pp. 244-264
Persistent link: https://www.econbiz.de/10010127223
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Global vs local brands : how home country bias and price differences impact brand evaluations
Winit, Warat; Gregory, Gary; Cleveland, Mark; Verlegh, … - In: International marketing review 31 (2014) 2, pp. 102-128
Persistent link: https://www.econbiz.de/10010345204
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Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min; Lee, Chun-ling; Du, Yunzhou - In: Journal of international marketing 22 (2014) 1, pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
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The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter; Krishnan, Vijaykumar; Westjohn, … - In: Journal of international marketing 22 (2014) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
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The role played by country knowledge and product familiarity in the country-of-origin effect : a study on Brazilian beef in Europe
Guina, Fernanda de Tavares Canto; Giraldi, Janaina de … - In: Revista globalización, competitividad y gobernabilidad … 6 (2012) 2, pp. 81-94
Persistent link: https://www.econbiz.de/10010252459
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Ethnocentrism and ountry of origin effects among immigrant consumers
Zolfagharian, Mohammadali; Saldivar, Roberto; Sun, Qin - In: The journal of consumer marketing 31 (2014) 1, pp. 68-84
Persistent link: https://www.econbiz.de/10010253981