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Cosmopolitanism and the mediating effect of country image on consumers' ourchase, visit and investment intentions
Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo - In: Journal of Asian finance, economics and business : JAFEB 6 (2019) 4, pp. 159-170
Persistent link: https://www.econbiz.de/10012428177
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Looking at the brain : neural effects of "made in" labeling on product value and choice
Luis-Alberto, Casado-Aranda; Angelika, Dimoka; Juan, … - In: Journal of retailing and consumer services 60 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012502645
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Impact of country of origin effect (COE) on consumer purchase intentions : a case study of cosmetic products in Lampang, Thailand
Janak Pandey; Somjai Muenkid; Noraset Jivasantikarn; … - In: ASEAN marketing journal : Association of Southeast … 12 (2020) 2, pp. 83-93
Persistent link: https://www.econbiz.de/10012503259
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Differences of individual demographic characteristics towards e-wallet payment in restaurants
Caroline, Shinta; Putri, Anggraini; Oei, Edy; Verawati; … - In: ASEAN marketing journal : Association of Southeast … 12 (2020) 2, pp. 94-102
Persistent link: https://www.econbiz.de/10012503261
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Evaluation of foreign products in the context of South-North geographic cues
Makienko, Igor; Jakubanecs, Alexander - In: International journal of business and emerging markets … 12 (2020) 4, pp. 405-421
Persistent link: https://www.econbiz.de/10012505375
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How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten; Guzman, Francisco - In: Journal of business research : JBR 117 (2020), pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
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Brand and brand origin valuations : a case of the electrical appliance market in Thailand
Chompunuch Pongjit; Yingyot Chiaravutthi - In: International journal of business innovation and research 17 (2018) 2, pp. 187-209
Persistent link: https://www.econbiz.de/10011958568
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How does familiarity shape destination image and loyalty for visitors and residents?
Casali, Gian Luca; Liu, Yulin; Presenza, Angelo; Moyle, … - In: Journal of vacation marketing 27 (2021) 2, pp. 151-167
Persistent link: https://www.econbiz.de/10012494044
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The effects of country-image and animosity on Asian consumers' responses to foreign brands
Park, Jeongsoo; Zourrig, Haithem; El Hedhli, Kamel - In: Review of marketing science 19 (2021) 1, pp. 121-138
Persistent link: https://www.econbiz.de/10012656912
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Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu; Washida, Yuichi - In: Hitotsubashi journal of commerce and management 55 (2021) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10012659483