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Terroir? : that's not how I would describe it
Spielmann, Nathalie; Gélinas-Chebat, Claire - In: International journal of wine business research : IJWBR 24 (2012) 4, pp. 254-270
Persistent link: https://www.econbiz.de/10009679896
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Consumer-based brand equity and status-seeking motivation for a global versus local brand
Roy, Rajat; Chau, Ryan - In: Asia Pacific journal of marketing and logistics 23 (2011) 3, pp. 270-284
Persistent link: https://www.econbiz.de/10009269542
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Product-country fit in the Canadian context
Ahmed, Sadrudin A.; Astous, Alain d'; Petersen, Halima … - In: The journal of consumer marketing 28 (2011) 4, pp. 300-309
Persistent link: https://www.econbiz.de/10009272102
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The role of cosmopolitanism in consumer ethnocentrism, knowlege of brand origins and foreign purchase behaviour
Parts, Oliver; Vida, Irena; Vihalem, Ann - In: University-Business Cooperation Tallinn 2011 : …, (pp. 259-276). 2011
Persistent link: https://www.econbiz.de/10009515027
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Branding and product evaluation across Chinese regions
Tam, Charles Chin Chiu; Elliott, Greg - In: Marketing intelligence & planning 29 (2011) 4, pp. 385-402
Persistent link: https://www.econbiz.de/10009384857
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Consumer attitude toward products made in Ghana
Bamfo, Bylon Abeeku - In: Global journal of business research : GJBR 6 (2012) 1, pp. 39-46
Persistent link: https://www.econbiz.de/10009389900
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Matching consumers' country and product image perceptions : an Australian perspective
Dagger, Tracey S.; Raciti, Maria M. - In: The journal of consumer marketing 28 (2011) 3, pp. 200-210
Persistent link: https://www.econbiz.de/10009230992
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Consumer ethnocentrism and country-of-origin effects
Palmer, Adrian - 2011
Persistent link: https://www.econbiz.de/10009232349
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Does country of brand origin (COBO) matter for the Lebanese consumers?
Ahmed, Zafar U.; Zbib, Imad J.; Sikander, Arif; … - In: EuroMed journal of business 7 (2012) 2, pp. 108-128
Persistent link: https://www.econbiz.de/10009580888
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Country of origin factors influencing US consumers' perceived price for multinational products
Ha-Brookshire, Jung; Yoon, So-hyang - In: The journal of consumer marketing 29 (2012) 6, pp. 445-454
Persistent link: https://www.econbiz.de/10009681517