Matching consumers' country and product image perceptions : an Australian perspective
Year of publication: |
2011
|
---|---|
Authors: | Dagger, Tracey S. ; Raciti, Maria M. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 28.2011, 3, p. 200-210
|
Subject: | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Australien | Australia |
-
Country equity : conceptualization and empirical evidence
Pappu, Ravi, (2010)
-
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac, (2015)
-
Lee, Wai Jin, (2013)
- More ...
-
Embedding relationship cues in written communication
Raciti, Maria M., (2010)
-
The effect of relationship desire on consumer-to-business relationships
Raciti, Maria M., (2013)
-
Embedding relationship cues in written communication
Raciti, Maria M., (2010)
- More ...