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Unscharfe Klassifikation von Webkennzahlen
Zumstein, Darius; Hugi, Patrik - In: HMD : Praxis der Wirtschaftsinformatik 46 (2009) 268, pp. 44-56
Persistent link: https://www.econbiz.de/10003881331
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Classification and prediction in customer scoring
Zuccaro, Cataldo - In: Journal of modelling in management 5 (2010) 1, pp. 38-53
Persistent link: https://www.econbiz.de/10003968520
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Handbuch Zielgruppenmanagement
Duttenhöfer, Stephan (ed.) - 2009
Persistent link: https://www.econbiz.de/10003798673
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Targeting customers under response-dependent costs
Haupt, Johannes Sebastian; Lessmann, Stefan - In: European journal of operational research : EJOR 297 (2022) 1, pp. 369-379
Persistent link: https://www.econbiz.de/10013259335
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Service recovery expectation model : from the perspectives of consumers
Lin, Wen-bao - In: The service industries journal 30 (2010) 5/6, pp. 873-889
Persistent link: https://www.econbiz.de/10003993297
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Fuzzy clustering of Web user profiles for analyzing their behavior and interests
Kreuzer, Stanislav; Hoebel, Natascha - In: Fuzzy methods for customer relationship management and …, (pp. 91-114). 2012
Persistent link: https://www.econbiz.de/10009703883
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Systemunterstützt individualisierte Kundenansprache in der Mehrkanalwelt der Finanzdienstleistungsbranche : Repräsentation der Einstellungen von Kunden in einem Kundenmodell
Buhl, Hans Ulrich; Fridgen, Michael; Volkert, Stefan - 2003
Persistent link: https://www.econbiz.de/10001793686
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Do high brand equity and very high brand equity require different conditions? : an empirical study using fsQCA
Torres, Pedro M.; Augusto, Mário Gomes; Godinho, Pedro … - In: International journal of economics and business research 16 (2018) 2, pp. 263-279
Persistent link: https://www.econbiz.de/10011990595