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Marketing 4.0: Erfolgsorientierte Kommunikation in Zeiten der Digitalisierung. Erfolgreiches Marketing ist entscheidend für den Unternehmenserfolg - heute mehr denn je. Immer mehr Anbieter drängen mit gleichen oder ähnlichen Produkten auf den Markt. In einer solchen Situation gilt es, sich...

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Production rivalry and firm asymmetry

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