Purpose – The purpose of this paper is to examine the factors that constrain women petty traders' access to microcredit, and the innovative measures they have initiated in order to counter these constraints. Design/methodology/approach – The paper is based on in‐depth interviews with women...

Purpose – The purpose of this paper is to bring the Nigerian woman from the margins of international obscurity by acknowledging the contributions of reputable academics from an emerging market context on a subject that has pervaded the global podium in recent years – i.e. women in...

Purpose – The purpose of this paper is to examine the dialogic communications potential of bank web sites in Ghana. Design/methodology/approach – The authors undertook a qualitative content analysis of bank web sites in Ghana, drawing upon Kent and Taylor's dialogic communications framework....

Purpose – The purpose of this paper is to review Egg Card's current marketing strategy, drawing on the recent media flurry over its disaffected customers. The paper also seeks to highlight the extent of Egg Card's contribution to the gap between marketing theory (i.e. marketing as an academic...

Purpose – The purpose of this paper is to highlight the marketing challenges facing the Nigerian movie industry – Nollywood. The paper also attempts to make a case for due recognition to this multimillion dollar industry in management research as opposed to being pigeonholed in the domain of...

Purpose – This paper aims to profile the potential impact of shopping malls in the United Arab Emirates (UAE) – a country renowned for its hedonic consumption. Design/methodology/approach – The approach is based on a combination of personal observation and review of media reports on the...