There has been wide interest in exploring ways to provide more efficient personalized recommendation systems (RSs) in order to attract customers and increase product sales. The majority of the existing researches are concerned with improving the accuracy and effectiveness of the recommendation...

Evolving internet technology has brought about changes in consumer lifestyle and increased online shopping. Grounded in the theory of technology readiness (TR), this study aims to examine the effect of factors such as optimism, innovativeness, insecurity, and discomfort that may motivate...