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On market forces and adjustments: acknowledging consumer creativity through the aesthetics of "debadging"
Hewer, Paul; Brownlie, Douglas - In: Journal of marketing management : MM 26 (2010) 5/6, pp. 428-440
Persistent link: https://www.econbiz.de/10003995625
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Application of QFD in product development of a glass manufacturing company in Kazakhstan
Ahmed, Shamsuddin; Amagoh, Francis - In: Benchmarking : an international journal ; BIJ 17 (2010) 2, pp. 195-213
Persistent link: https://www.econbiz.de/10008648024
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Resistance to brand switching when a radically new brand is introduced : a social identity theory perspective
Lam, Son K.; Ahearne, Michael; Hu, Ye; Schillewaert, Niels - In: Journal of marketing 74 (2010) 6, pp. 128-146
Persistent link: https://www.econbiz.de/10008702698
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Customer empowerment in new product development
Fuchs, Christoph; Schreier, Martin - In: The journal of product innovation management : an … 28 (2011) 1, pp. 17-32
Persistent link: https://www.econbiz.de/10008822522
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CKM-embedded innovation marketing as success driver for product innovation : theoretical framework and empirical research
Sun, Hongqing - 2010
Persistent link: https://www.econbiz.de/10008825050
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Die Autoklinik als Instrument zur Umsetzung kundenorientierter Produktentwicklung : eine Betrachtung der Automobilindustrie
Lüsebrink, Enzo - 2011
Persistent link: https://www.econbiz.de/10008826168
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Collaborative innovation : web-based tools for customer involvement in new product development
Verona, Gianmario; Prandelli, Emanuela - 2008
Persistent link: https://www.econbiz.de/10003667730
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The customer - an untapped source of innovation. Developing a customer integration network in HP
Gurgul, Grzegorz (contributor) - In: Knowledge networks for business growth, (pp. 59-76). 2007
Persistent link: https://www.econbiz.de/10003394796
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Sonoco meets economic challenges by delivering enhanced value for its customers through strong partnerships
Slater, Jeff - In: Global business and organizational excellence : a … 29 (2009/10) 4, pp. 6-14
Persistent link: https://www.econbiz.de/10003988038
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Built to love : creating products that captivate customers
Boatwright, Peter; Cagan, Jonathan - 2010
Persistent link: https://www.econbiz.de/10008653442