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Prior to a new product launch, marketers need to infer how demand will respond to various levels of marketing mix variables in order to set an appropriate marketing plan. A critical challenge in estimating marketing mix responsiveness from historical data is that the observed decisions were...
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people are statistically naive, they directly use their noisy interpretation of the signal information as their forecast …, thereby under accounting for the uncertainty that underlies it. This process leads to unbiased forecast errors when … independent forecast for a chosen product can significantly mitigate the overconfidence problem, even when both individuals have …
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