Martins, Paulo; Rodrigues, Paula Cristina Lopes; … - In: Journal of risk and financial management : JRFM 14 (2021) 5, pp. 1-19
This paper aims to (1) compare consumers' preferences between individual products and bundles as well as (2) investigate some of the factors involved in bundle characteristics that may affect consumer's preferences. Those factors are complementarity, price level, and discount level. An online...