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Comparing prompted and unprompted methods for measuring consumer brand associations
Romaniuk, Jenni - In: Journal of targeting, measurement and analysis for marketing 15 (2006) 1, pp. 3-11
Persistent link: https://www.econbiz.de/10003622894
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Are you blinded by the heavy (buyer) ... or are you seeing the light?
Romaniuk, Jenni - In: Journal of advertising research 51 (2011) 4, pp. 561-563
Persistent link: https://www.econbiz.de/10009501177
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How healthy is your brand-health tracker? : a five-point checklist to build returns on a critical research investment
Romaniuk, Jenni - In: Journal of advertising research 53 (2013) 1, pp. 11-13
Persistent link: https://www.econbiz.de/10009745881
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Five steps to smarter targeting
Romaniuk, Jenni - In: Journal of advertising research 52 (2012) 3, pp. 289-290
Persistent link: https://www.econbiz.de/10009663650
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Lifting the productivity of TV advertising : nothing matters more than the brand ; nothing
Romaniuk, Jenni - In: Journal of advertising research 52 (2012) 2, pp. 146-148
Persistent link: https://www.econbiz.de/10009618402
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Are you ready for the next big thing? : new media is dead! long live new media!
Romaniuk, Jenni - In: Journal of advertising research 52 (2012) 4, pp. 397-399
Persistent link: https://www.econbiz.de/10009710186
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Modeling mental market share
Romaniuk, Jenni - In: Journal of business research : JBR 66 (2013) 2, pp. 188-195
Persistent link: https://www.econbiz.de/10009715054
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Sharing the spotlight : is there room for two brands in one advertisement?
Romaniuk, Jenni - In: Journal of advertising research 53 (2013) 3, pp. 247-250
Persistent link: https://www.econbiz.de/10010199626
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Comparing methods of measuring brand personality traits
Romaniuk, Jenni - In: Journal of marketing theory and practice 16 (2008) 2, pp. 153-161
Persistent link: https://www.econbiz.de/10003735485
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Tainted love
Romaniuk, Jenni - In: International journal of market research : JMRS ; the … 57 (2015) 5, pp. 673-675
Persistent link: https://www.econbiz.de/10011494698