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Consumer behaviour
45
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Brand management
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Romaniuk, Jenni
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14
Tanusondjaja, Arry
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Lomax, Wendy
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Uncles, Mark D.
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41
Comparing prompted and unprompted methods for measuring consumer brand associations
Romaniuk, Jenni
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2006
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10003622894
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42
Are you blinded by the heavy (buyer) ... or are you seeing the light?
Romaniuk, Jenni
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 561-563
Persistent link: https://www.econbiz.de/10009501177
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43
How healthy is your brand-health tracker? : a five-point checklist to build returns on a critical research investment
Romaniuk, Jenni
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 11-13
Persistent link: https://www.econbiz.de/10009745881
Saved in:
44
Five steps to smarter targeting
Romaniuk, Jenni
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 289-290
Persistent link: https://www.econbiz.de/10009663650
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45
Lifting the productivity of TV advertising : nothing matters more than the brand ; nothing
Romaniuk, Jenni
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 146-148
Persistent link: https://www.econbiz.de/10009618402
Saved in:
46
Are you ready for the next big thing? : new media is dead! long live new media!
Romaniuk, Jenni
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 397-399
Persistent link: https://www.econbiz.de/10009710186
Saved in:
47
Modeling mental market share
Romaniuk, Jenni
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 188-195
Persistent link: https://www.econbiz.de/10009715054
Saved in:
48
Sharing the spotlight : is there room for two brands in one advertisement?
Romaniuk, Jenni
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 247-250
Persistent link: https://www.econbiz.de/10010199626
Saved in:
49
Comparing methods of measuring brand personality traits
Romaniuk, Jenni
- In:
Journal of marketing theory and practice
16
(
2008
)
2
,
pp. 153-161
Persistent link: https://www.econbiz.de/10003735485
Saved in:
50
Tainted love
Romaniuk, Jenni
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 673-675
Persistent link: https://www.econbiz.de/10011494698
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