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Investigating respondents' willingness to participate in video-based web surveys

Höhne, Jan Karem; Ziller, Conrad; Lenzner, Timo - In: International journal of market research 66 (2024) 1, pp. 3-13

Persistent link: https://www.econbiz.de/10014584413

Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship

Tsiotsou, Rodoula H.; Alexandris, Kostas; Cornwell, T. … - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 295-327

Persistent link: https://www.econbiz.de/10010362890

Hypothetical purchase task questionnaires for behavioral economic assessments of value and motivation

Roma, Peter G.; Hursh, Steven R.; Hudja, Stanton - In: Managerial and decision economics : MDE ; the … 37 (2016) 4/5, pp. 306-323

Persistent link: https://www.econbiz.de/10011586755

Rich descriptions : evoking informant self-reflexivity in marketing and consumer research

Takhar-Lail, Amandeep; Chitakunye, Pepukayi - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 912-935

Persistent link: https://www.econbiz.de/10009576999

A simple questionnaire can change everything : are strategy choices in coordination games stable?

Berninghaus, Siegfried; Todorova, Lora R.; Vogt, Bodo - 2011

This paper presents results from an experiment designed to study the effect of self reporting risk preferences on strategy choices made in a subsequently played 2 X 2 coordination game. The main finding is that the act of answering a questionnaire about one's own risk preferences significantly...

Persistent link: https://www.econbiz.de/10009380401

A simple questionnaire can change everything : are strategy choices in coordination games stable?

Berninghaus, Siegfried; Todorova, Lora R.; Vogt, Bodo - 2011

This paper presents results from an experiment designed to study the effect of self reporting risk preferences on strategy choices made in a subsequently played 2x2 coordination game. The main finding is that the act of answering a questionnaire about one's own risk preferences significantly...

Persistent link: https://www.econbiz.de/10009381323