Identifies the contrasts and similarities between the American Indian and Anglo American style of leadership. Finds the results show differing values in areas of communication, strategic initiative, technology, decision‐making, and vision. Discusses the implications for enhancing American...

Considers the transfer of management knowledge to the People’s Republic of China through Western universities as a complex process involving cultural as well as educational issues. Shows that the traditional case study format prevalent in MBA style executive education must be modified for use...

Driven by the needs of global marketers, a new programme is assessing the beginnings of consumer behaviour among young people of all industrialised nations of the world. The initial effort reported here was a study conducted among Taiwanese children. It measured the children′s income, savings,...

The international marketing ethics problems encountered by a representative sample of Australian firms engaged in international business are examined. The executive in charge of international marketing in 38 firms (a 25 per cent response rate) provided information on the types of ethical...

The managerial implications of a study of 40 leading US and UK manufacturing firms (20 UK, 20 US) are examined in which senior and middle‐level managers were interviewed face to face. In both countries, common problems confront management which wants to grow its business organically in...

The focus is an examination of the evolution of marketing theory and the role the study of marketing theory plays in the marketing education process. In addition, the question whether the status of marketing theory differs among American marketing academicians and their European colleagues is...