Narrow search
Showing 1 - 10 of 13,522
Cover Image
Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Cedrola, Elena; Battaglia, Loretta - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 394-408
Persistent link: https://www.econbiz.de/10010408600
Cover Image
A cross-cultural comparison of electronic word-of-mouth and country-of-origin effects
Fong, John; Burton, Suzan - In: Journal of business research : JBR 61 (2008) 3, pp. 233-242
Persistent link: https://www.econbiz.de/10003717198
Cover Image
The impact of country-of-origin and ethnocentrism : an experimental study of consumer taste preferences for soft drinks at a cross-cultural level
Harcar, Talha; Kaynak, Erdener - In: Journal of euromarketing 24 (2015) 2/3, pp. 120-131
Persistent link: https://www.econbiz.de/10011408858
Cover Image
The effect of globalization and legal environment on voluntary disclosure
Webb, Kimberley A.; Cahan, Steven F.; Sun, Jerry - In: The international journal of accounting : TIJA 43 (2008) 3, pp. 219-245
Persistent link: https://www.econbiz.de/10003766943
Cover Image
Defending a domestic position against global entries
Timmor, Yaron; Rabino, Samuel; Zif, Jay Jehiel - In: Journal of global marketing 22 (2009) 4, pp. 251-265
Persistent link: https://www.econbiz.de/10003899903
Cover Image
Host-home country linkages and host-home country specific advantages as determinants of foreign acquisitions by Indian firms
Buckley, Peter J.; Forsans, Nicolas; Munjal, Surender - In: International business review : the official journal of … 21 (2012) 5, pp. 878-890
Persistent link: https://www.econbiz.de/10009578734
Cover Image
Liability of foreignness of emerging market firms : the country of origin effect on Russian IT companies
Panibratov, Andrej Ju. - In: Journal of East-West business 21 (2015) 1, pp. 22-40
Persistent link: https://www.econbiz.de/10011286041
Cover Image
The philosophy of turning points : a case of de-internationalization
Turcan, Romeo V. - In: Philosophy of science and meta-knowledge in …, (pp. 219-235). 2013
Persistent link: https://www.econbiz.de/10009766900
Cover Image
International brand strategy and mode of entry in the services sector : lessons from the financial crisis
Gerrath, Maximilian H. E. E.; Leenders, Mark A. A. M. - In: Journal of strategic marketing 21 (2013) 1, pp. 48-67
Persistent link: https://www.econbiz.de/10009717938
Cover Image
Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance
Lee, Jin Kyun; Lee, Byung-kwan; Lee, Wei-Na - In: Journal of business research : JBR 66 (2013) 3, pp. 354-363
Persistent link: https://www.econbiz.de/10009720291