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Driving green consumerism through strategic sustainability marketing
Quoquab, Farzana (ed.); Thurasamy Ramayah (ed.);  … - 2018
"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and...
Persistent link: https://www.econbiz.de/10012392946
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Aspects influencing purchasing decision, based on fashion purchasing attitudes
Spychalska-Wojtkiewicz, Monika; Klein, Monika; … - In: European research studies 25 (2022) 3, pp. 256-272
Persistent link: https://www.econbiz.de/10013532341
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Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation
Ramirez, Edward; Moreno, Gabriel; Hadjimarcou, John - In: Journal of consumer marketing 41 (2024) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10014471181
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Intention : customer perceived market orientation and perceived environmental sustainability information
Millson, Murray R. - In: International journal of technology marketing : IJTMkt 10 (2015) 3, pp. 248-265
Persistent link: https://www.econbiz.de/10011478336
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Akzeptanz ökologischer Produktalternativen : eine schematheoretische Betrachtung mithilfe impliziter und experimenteller Testverfahren
Rudolph, Katja - 2019
und Studenten der Betriebswirtschaftslehre mit den Schwerpunkten Marketing, Konsumentenverhalten, Konsumentenpsychologie …
Persistent link: https://www.econbiz.de/10012402340
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Eine Marketing-Strategie für nachhaltigere Biokraftstoffe in Deutschland : Ein Ansatz zur Verbesserung der Konsumentenakzeptanz?
Bernigau, Sven - 2017
Konsumentenverhalten Zertifizierung zur Erweiterung von Marketingkommunikation Die Zielgruppen Dozierende und Studierende der …
Persistent link: https://www.econbiz.de/10014019586
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The impact of green marketing mix elements on green customer based brand equity in an emerging market
Bang Nguyen Viet - In: Asia-Pacific journal of business administration 15 (2023) 1, pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
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Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique - In: Journal of marketing communications 28 (2022) 3, pp. 272-290
Persistent link: https://www.econbiz.de/10013371015