//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Issues and perspectives relate...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Hochschule
24,044
Higher education institution
19,920
Brand management
17,495
Markenführung
17,081
Thailand
13,352
Consumer behaviour
7,788
Konsumentenverhalten
7,722
Markenimage
7,124
Brand image
7,033
Markenartikel
5,237
Brand
5,235
Deutschland
4,074
Studierende
3,849
Students
3,804
Studium
3,795
University education
3,699
Germany
3,082
USA
2,830
Relationship marketing
2,740
Beziehungsmarketing
2,739
United States
2,676
Forschungskooperation
2,196
Markenpolitik
2,193
Research collaboration
2,174
Social Web
1,959
Social web
1,955
University research
1,882
Universitäre Forschung
1,882
Theorie
1,777
Theory
1,750
Malaysia
1,700
Online-Marketing
1,680
Internet marketing
1,654
Marketingmanagement
1,536
Marketing management
1,530
Unternehmensgründung
1,493
Großbritannien
1,466
Business start-up
1,442
Indonesien
1,437
Indonesia
1,417
more ...
less ...
Online availability
All
Undetermined
13,757
Free
11,892
Type of publication
All
Article
31,560
Book / Working Paper
23,760
Journal
533
Other
8
Type of publication (narrower categories)
All
Article in journal
22,214
Aufsatz in Zeitschrift
22,214
Graue Literatur
5,488
Non-commercial literature
5,488
Aufsatz im Buch
5,322
Book section
5,322
Working Paper
3,608
Arbeitspapier
3,322
Hochschulschrift
1,830
Thesis
1,346
Collection of articles of several authors
1,240
Sammelwerk
1,240
Case study
822
Fallstudie
822
Aufsatzsammlung
754
Konferenzschrift
664
Amtsdruckschrift
529
Government document
529
research-article
447
Conference paper
351
Konferenzbeitrag
351
Conference proceedings
315
Statistik
281
Dissertation u.a. Prüfungsschriften
245
Statistics
182
Bibliografie enthalten
165
Bibliography included
165
No longer published / No longer aquired
143
Reprint
117
Ratgeber
116
Article
109
Guidebook
103
Lehrbuch
96
Handbook
85
Handbuch
85
Textbook
79
Collection of articles written by one author
75
Sammlung
75
Bibliografie
74
case-report
67
more ...
less ...
Language
All
English
43,289
German
7,350
Undetermined
4,622
French
252
Thai
217
Spanish
133
Russian
99
Italian
64
Polish
52
Swedish
49
Dutch
36
Portuguese
28
Norwegian
16
Finnish
9
Hungarian
9
Danish
8
Slovenian
6
Serbian
6
Ukrainian
6
Bulgarian
5
Croatian
5
Japanese
5
Lithuanian
5
Romanian
5
Czech
4
Turkish
4
Arabic
1
Valencian
1
Estonian
1
Indonesian
1
Kazakh
1
Latin
1
Slovak
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
129
Burmann, Christoph
125
Baumgarth, Carsten
92
Melewar, T. C.
78
Meffert, Heribert
64
Townsend, Robert M.
60
Huber, Frank
59
Keller, Kevin Lane
59
Menkhoff, Lukas
58
Warr, Peter George
57
Speece, Mark
56
Bruhn, Manfred
55
Jiranyakul, Komain
55
Ehrenberg, Ronald G.
54
Smith, Jonathan
54
Kohpaiboon, Archanun
48
Ahlert, Dieter
47
Balmer, John M. T.
46
Arcidiacono, Peter
45
Guerrero, Maribel
45
De Chernatony, Leslie
44
Waibel, Hermann
44
Hoxby, Caroline M.
43
Tomczak, Torsten
43
Agasisti, Tommaso
42
Bang, Nguyen
41
Oreopoulos, Philip
41
Bauer, Hans H.
40
Loureiro, Sandra Maria Correia
39
Merrilees, Bill
38
Phau, Ian
38
Wright, Mike
38
Schmidt, Holger J.
37
Urbano, David
37
Wiedmann, Klaus-Peter
36
Krongkaew, Medhi
35
Avery, Christopher
34
Foroudi, Pantea
34
Bhanupong Nidhiprabha
33
Fournier, Susan
33
more ...
less ...
Institution
All
National Bureau of Economic Research
345
OECD
224
Springer Fachmedien Wiesbaden
148
Thailand / Samnakngān sathiti hǣng chāt
104
Hochschulrektorenkonferenz
101
National Statistical Office
94
World Bank
86
Thailand / Prime Minister / National Statistical Office
83
Prime Minister
82
Asian Development Bank
52
World Bank Group
50
Hochschul-Informations-System GmbH
46
Organisation for Economic Co-operation and Development
38
Edward Elgar Publishing
37
IGI Global
37
International Monetary Fund
37
Economy and Environment Program for Southeast Asia (EEPSEA), International Development Research Centre
36
Institute of Developing Economies, Japan External Trade Organization (JETRO)
36
Wissenschaftsrat
36
eSocialSciences
33
Weltbank
30
Institute of Southeast Asian Studies
29
International Labour Organization (ILO), United Nations
28
Vereinte Nationen / Economic and Social Commission for Asia and the Pacific
28
Stifterverband für die Deutsche Wissenschaft
27
Gesellschaft zur Erforschung des Markenwesens
26
Carnegie Commission on Higher Education
25
Deutschland / Statistisches Bundesamt
24
East Asian Bureau of Economic Research (EABER)
24
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
24
American Council on Education
23
Internationales Arbeitsamt
23
Verlag Dr. Kovač
22
Fraunhofer-Institut für System- und Innovationsforschung
21
Europäische Kommission
20
Westdeutsche Rektorenkonferenz
20
GATE Germany, Konsortium Internationales Hochschulmarketing
18
Internationale Arbeitsorganisation
18
World Trade Organization
18
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
18
more ...
less ...
Published in...
All
Journal of business research : JBR
653
The journal of brand management : an international journal
562
SpringerLink / Bücher
395
The journal of product & brand management
386
NBER working paper series
343
Journal of retailing and consumer services
291
Economics of education review
288
Discussion paper series / IZA
286
NBER Working Paper
271
Working paper / National Bureau of Economic Research, Inc.
247
The journal of technology transfer
202
IZA Discussion Paper
171
Journal of marketing for higher education
168
Research policy : policy, management and economic studies of science, technology and innovation
151
Asia Pacific journal of marketing and logistics
130
European journal of marketing : EJM
128
Technological forecasting & social change : an international journal
126
Springer eBook Collection
122
Cogent business & management
120
Industrial marketing management : the international journal for industrial and high-tech firms
118
Marketing intelligence & planning
118
Journal of Product & Brand Management
117
International journal of hospitality management
114
Journal of strategic marketing
113
Psychology & marketing
113
Applied economics
107
Administrative Sciences : open access journal
106
Journal of marketing communications
106
Journal of marketing management : MM
106
Strategic Direction
103
Education economics
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
Research
93
The IUP journal of brand management : IJBRM
93
CESifo working papers
91
Beiträge zur Hochschulpolitik
90
Discussion paper
88
Innovatives Markenmanagement
87
Working paper
85
Tourism management : research, policies, practice
83
more ...
less ...
Source
All
ECONIS (ZBW)
52,226
USB Cologne (EcoSocSci)
1,305
RePEc
972
Other ZBW resources
763
EconStor
468
USB Cologne (business full texts)
50
BASE
48
OLC EcoSci
18
ArchiDok
11
more ...
less ...
Showing
1
-
10
of
55,861
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Millennials alumni and donor behaviour : an insight from management-based university in Malaysia
Hasnizam Shaari
;
Phoon Lee Yong
;
Salniza Md. Salleh
; …
- In:
International journal of applied management science
11
(
2019
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10012160433
Saved in:
2
Applying brand management to higher education through the use of the Brand Flux Model : the case of Arcadia University
Williams, Robert L. <Jr.>
;
Omar, Maktoba
- In:
Journal of marketing for higher education
24
(
2014
)
2
,
pp. 222-242
Persistent link: https://www.econbiz.de/10010442303
Saved in:
3
The role of brand experience and student engagement in the creation of brand equity in a higher education context
Muhammad Waqas
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
4
,
pp. 451-474
Persistent link: https://www.econbiz.de/10013417411
Saved in:
4
Vom Eindruck zur Meinung: der Zusammenhang zwischen Image und Reputation bei komplexen Dienstleistungen : untersucht am Beispiel der Universität St. Gallen
Probst, Malte
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003754585
Saved in:
5
A multidimensional conceptualization of brand community : an empirical investigation
Devasagayam, P. Raj
;
Buff, Cheryl L.
- In:
Sport marketing quarterly : preferred journal of the …
17
(
2008
)
1
,
pp. 20-29
Persistent link: https://www.econbiz.de/10003763433
Saved in:
6
Die Führung einer Fakultät als Marke
Mühlbacher, Hans
- In:
Management von Universitäten : zwischen Tradition und …
,
(pp. 85-97)
.
2006
Persistent link: https://www.econbiz.de/10003343992
Saved in:
7
Branding von Hochschulen
Haes, Julia
;
Voss, Rödiger
- In:
Hochschulmarketing
,
(pp. 129-161)
.
2009
Persistent link: https://www.econbiz.de/10003839419
Saved in:
8
Changing the name of a major university : a case study and how-to guide
Haytko, Diana L.
;
Burris, Greg
;
Smith, Sarah M.
- In:
Journal of marketing for higher education
18
(
2008
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10003805735
Saved in:
9
University marketing directors' views on the components of a university brand
Ali-Choudhury, Rehnuma
;
Bennett, Roger
;
Savani, Sharmila
- In:
International review on public and nonprofit marketing …
6
(
2009
)
1
,
pp. 11-33
Persistent link: https://www.econbiz.de/10003861755
Saved in:
10
Prospective students' perceptions of university brands : an empirical study
Bennett, Roger
;
Ali-Choudhury, Rehnuma
- In:
Journal of marketing for higher education
19
(
2009
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10003865253
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->