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Die Reaktivierung von inneren Markenbildern am Point-of-Sale : eine Untersuchung des Zusammenspiels von Out-of-Store-Werbung und Instore-Displays

Helfgen, Jennifer - 2019

Jennifer Helfgen analysiert mit Hilfe von vier experimentellen Studien den zugrundeliegenden psychologischen Wirkmechanismus von Instore-Displays, die Schlüsselmotive aus TV-Kampagnen aufgreifen. Dabei wird zwischen weniger bekannten und bekannten Marken unterschieden. Die Arbeit liefert einen...

Persistent link: https://www.econbiz.de/10012401839

From experiential psychology to consumer experience

Schmitt, Bernd; Brakus, J. Joško; Zarantonello, Lia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 166-171

Persistent link: https://www.econbiz.de/10010485534

Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement

Lim, Choong Hoon; Yi, U-yŏng; Pedersen, Paul M. - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 55-71

Persistent link: https://www.econbiz.de/10010406124

The effect of emotionally-arousing ad appeals on memory : time and fit matter

Riemer, Hila; Noel, Hayden - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1024-1046

Persistent link: https://www.econbiz.de/10012650617

Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes

Warren, Caleb; Carter, Erin Percival; McGraw, A. Peter - In: International journal of advertising : the review of … 38 (2019) 7, pp. 1025-1045

Persistent link: https://www.econbiz.de/10012200365

Publicity about athlete endorsers affects responses to ads via motivational activation

Read, Glenna L.; Kim, Jihoon; Lee, Yen-I; Sun, Shuoya; … - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 101-112

Persistent link: https://www.econbiz.de/10013346950

Die Revolte der Konsumenten

Baumgartner, Ekkehart - In: Schauplätze dreidimensionaler Markeninszenierung : …, (pp. 497-504). 2008

Persistent link: https://www.econbiz.de/10003743659

Does flow influence the brand image in event marketing?

Drengner, Jan; Gaus, Hansjoerg; Jahn, Steffen - In: Journal of advertising research 48 (2008) 1, pp. 138-147

Persistent link: https://www.econbiz.de/10003689051

Shopping mall management and entertainment experience: a cross-regional investigation

Tsai, Shu-pei - In: The service industries journal 30 (2010) 3/4, pp. 321-337

Persistent link: https://www.econbiz.de/10003980713

Events and loyalty formation : the role of satisfaction, felt community, emotional experience, and frequency of use

Drengner, Jan; Jahn, Steffen; Gaus, Hansjörg - In: Stand und Perspektiven der Eventforschung, (pp. 151-165). 2010

Persistent link: https://www.econbiz.de/10008654331