The purpose of this paper was to examine the antecedents of young adult tourists' loyalty intentions. The study is concerned with the overall loyalty tendencies of individuals, comprising the two dimensions of revisit intentions (RVIs) and recommendation intentions (RIs), and thus does not...

This paper brings to light the powerful connection of visual branding of a product leading to customer loyalty. Thus, the visual impact of a product from the concept level, early sketches to trademarked logos, complements of branding approach, or the final endorsement level. The study relied on...