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ECONIS (ZBW)
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1
The influence of product integration on online advertising effectiveness
Song, Peijian
;
Xu, Heng
;
Techatassanasoontorn, Angasa
; …
- In:
Electronic commerce research and applications
10
(
2011
)
1/6
,
pp. 288-303
Persistent link: https://www.econbiz.de/10009565073
Saved in:
2
Understanding usage-transfer behavior between nonsubstitutable technologies : evidence from instant messenger and portal
Song, Peijian
;
Cheng, Zhang
;
Chen, Wenbo
;
Huang, Lihua
- In:
IEEE transactions on engineering management : EM
56
(
2009
)
3
,
pp. 412-424
Persistent link: https://www.econbiz.de/10003883331
Saved in:
3
Brand extension of online technology products : evidence from search engine to virtual communities and online news
Song, Peijian
;
Cheng, Zhang
;
Xu, Yunjie
;
Huang, Lihua
- In:
Decision support systems : DSS ; the international journal
49
(
2010
)
1
,
pp. 91-99
Persistent link: https://www.econbiz.de/10003953519
Saved in:
4
Asymmetric interaction in competitive internet technology diffusion : implications for the competition between local and multinational online vendors
Song, Peijian
;
Cheng, Zhang
;
Xu, Yunjie
;
Xue, Ling
; …
- In:
Journal of global information management : an official …
19
(
2011
)
3
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009259562
Saved in:
5
Competitive action in the diffusion of internet technology products in emerging markets : implications for global marketing managers
Cheng, Zhang
;
Song, Peijian
;
Qu, Zhe
- In:
Journal of international marketing
19
(
2011
)
4
,
pp. 40-60
Persistent link: https://www.econbiz.de/10009412154
Saved in:
6
Firm actions, user engagement, and firm performance : a mediated model with evidences from internet service firms
Cheng, Zhang
;
Song, Peijian
;
Qu, Zhe
;
Xue, Ling
;
Li, …
- In:
Information & management : the internat. journal of …
57
(
2020
)
7
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012384929
Saved in:
7
The ecosystem of software platform : a study of asymmetric cross-side network effects and platform governance
Song, Peijian
;
Xue, Ling
;
Raina, Arun
;
Cheng, Zhang
- In:
Management information systems : mis quarterly
42
(
2018
)
1
,
pp. 121-142
Persistent link: https://www.econbiz.de/10011847671
Saved in:
8
Data analytics and firm performance : an empirical study in an online B2C platform
Song, Peijian
;
Zheng, Chengde
;
Cheng, Zhang
;
Yu, Xiaofeng
- In:
Information & management : the internat. journal of …
55
(
2018
)
5
,
pp. 633-642
Persistent link: https://www.econbiz.de/10011872930
Saved in:
9
Standardize or let a thousand flowers bloom? : interface design coordination between software platforms and hosted apps
Cheng, Zhang
;
Song, Peijian
;
Lim, Kai H.
- In:
MIS quarterly
47
(
2023
)
3
,
pp. 1333-1352
Persistent link: https://www.econbiz.de/10014422601
Saved in:
10
The influence of product integration on online advertising effectiveness
Song, Peijian
;
Xu, Heng
;
Techatassanasoontorn, Angasa
; …
- In:
Electronic commerce research and applications
10
(
2011
)
1/6
,
pp. 288-303
Persistent link: https://www.econbiz.de/10010005960
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