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Knowledge sourcing from customers in new financial service development
De Smet, Dieter; Mention, Anne-Laure; Torkkeli, Marko - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 197-217
Persistent link: https://www.econbiz.de/10011542628
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A value co-creation model for wine tourism
Festa, Guiseppe; Vrontis, Demetris; Thrassou, Alkis; … - In: International journal of management practice : IJMP 8 (2015) 3, pp. 247-267
Persistent link: https://www.econbiz.de/10011545009
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Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel; Baumgarth, Carsten; Behnke, Carolin; … - In: The journal of product & brand management 25 (2016) 3, pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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Experiencing flavourful fun : delighting customers the RB way
Tripathi, Vibhuti; Tandon, Anushree; Gupta, Ashish - In: Global business review 16 (2015) 2, pp. 341-347
Persistent link: https://www.econbiz.de/10011410133
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Engaging customers in coproduction processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity
Haumann, Till; Güntürkün, Pascal; Schons, Laura Marie; … - In: Journal of marketing 79 (2015) 6, pp. 17-33
Persistent link: https://www.econbiz.de/10011410742
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Are knowledge intensive business services really co-produced? : overcoming lack of customer participation in KIBS
Santos, Juliana Bonomi; Spring, Martin - In: Industrial marketing management : the international … 50 (2015), pp. 85-96
Persistent link: https://www.econbiz.de/10011411706
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Customer engagement : contemporary issues and challenges
Brodie, Roderick J. (ed.); Hollebeek, Linda D. (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011412087
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HR in collaborative innovation with customers : role, alignment and challenges
Greer, Charles R.; Stevens, Charles D. - In: The international journal of human resource management 26 (2015) 20, pp. 2569-2593
Persistent link: https://www.econbiz.de/10011413921
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Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru; Vargo, Stephen L. - In: The journal of services marketing 29 (2015) 6/7, pp. 453-462
Persistent link: https://www.econbiz.de/10011418340