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Customer's role in knowledge management and in the innovation process : effects on innovation capacity and marketing results
Fidel, Pilar; Cervera, Ampario; Schlesinger, Walesska - In: Knowledge management research & practice : KMRP 14 (2016) 2, pp. 195-203
Persistent link: https://www.econbiz.de/10011481861
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The psychological mechanism of brand co-creation engagement
Hsieh, Sara H.; Chang, Aihwa - In: Journal of interactive marketing : a quarterly … 33 (2016), pp. 13-26
Persistent link: https://www.econbiz.de/10011482775
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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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The customer engagement ecosystem
Maslowska, Ewa; Malthouse, Edward C.; Collinger, Tom - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
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Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia; Raquel, Cristiana; Nunan, Daniel - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
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Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
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Special issue: Customer engagement
Hollebeek, Linda D. (ed.); Conduit, Jodie (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011483117
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Factors predicting co-creation of value : a study of boutiques
Sahi, Gurjeet Kaur; Devi, Rita; Sehgal, Sanjeewani - In: Metamorphosis : a journal of management research 14 (2015) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011485932
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Customer engagement and loyalty : a comparative study between service contexts
Fernandes, Teresa; Esteves, Fabia - In: Services marketing quarterly 37 (2016) 2, pp. 125-139
Persistent link: https://www.econbiz.de/10011486838