The idea that business can play a role in alleviating poverty has caught the imagination of academics and practitioners alike. An emerging consensus points to the critical importance of partnerships in market initiatives addressed to the base of the pyramid (BOP). But despite the calls for cross...

The base of the pyramid (BoP) is the lower-income segment of the population. It represents an important market that is often disregarded by companies as a source of economic benefit. For this reason, scholars have gained interest in this topic since the early 21st century. The main objective of...

Shared Prosperity through Inclusive Business: How Successful Companies Reach the Base of the Pyramid summarizes the practical lessons learned from IFC clients that successfully reach low-income people as suppliers or customers. There are lessons for each phase of the value chain-including...