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Option framing and product feature recommendations : product configuration and choice
Herrmann, Andreas; Hildebrand, Christian; Sprott, David E. - In: Psychology & marketing 30 (2013) 12, pp. 1053-1061
Persistent link: https://www.econbiz.de/10010232501
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The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales
Herrmann, Andreas; Zidansek, Manja; Sprott, David E.; … - In: Journal of retailing 89 (2013) 1, pp. 30-43
Persistent link: https://www.econbiz.de/10010073975
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Preface: Pricing in electronic markets and networks
Spann, Martin; Herrmann, Andreas; Sprott, David E. - In: Electronic markets : the international journal on … 20 (2010) 2, pp. 83-84
Persistent link: https://www.econbiz.de/10003977221
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Clustered insights : improving eye tracking data analysis using scan statistics
Purucker, Christian; Landwehr, Jan Rüdiger; Sprott, … - In: International journal of market research : JMRS ; the … 55 (2013) 1, pp. 105-130
Persistent link: https://www.econbiz.de/10009716389
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The influence of trait and state narcissism on the uniqueness of mass-customized products
Bellis, Emanuel de; Sprott, David E.; Herrmann, Andreas; … - In: Journal of retailing 92 (2016) 2, pp. 162-172
Persistent link: https://www.econbiz.de/10011504992
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What drives leapfrogging? : empirical assessment of consumer determinants of leapfrogging
Herrmann, Andreas; Sprott, David E.; Schlager, Tobias - In: Total quality management & business excellence : an … 28 (2017) 3/4, pp. 266-281
Persistent link: https://www.econbiz.de/10011723589
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Gamified interactions: whether, when, and how games facilitate self-brand connections
Berger, Axel; Schlager, Tobias; Sprott, David E.; … - In: Journal of the Academy of Marketing Science 46 (2018) 4, pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
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When does the past repeat itself? : the role of self-prediction and norms
Chandon, Pierre; Smith, Ronn J.; Morwitz, Vicki G.; … - 2011 - Rev. vers. of 2007/48/MKT
Persistent link: https://www.econbiz.de/10008808098
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When does the past repeat intself? : The role of behavior prediction and personal norms
Chandon, Pierre; Morwitz, Vicki G.; Smith, Ronn J.; … - 2007
Persistent link: https://www.econbiz.de/10003592039
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When does the past repeat itself? : The role of self-prediction and norms
Chandon, Pierre; Morwitz, Vicki G.; Smith, Ronn J.; … - 2007
Persistent link: https://www.econbiz.de/10003565165