Similar Search Results

Future challenges and opportunities in brand management : an introduction to a commemorative special issue : editorial

Brexendorf, Tim Oliver; Kernstock, Joachim; Powell, Shaun M. - In: The journal of brand management : an international journal 21 (2014) 9, pp. 685-688

Persistent link: https://www.econbiz.de/10010514155

The role of customer engagement in building consumer loyalty to tourism brands

So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78

Persistent link: https://www.econbiz.de/10011427743

Impact of luxury brand retailer co-branding strategy on potential customers : a cross-cultural study

Wang, Shih-Ching; Soesilo, Primidya K.; Zhang, Dan - In: Journal of international consumer marketing 27 (2015) 3, pp. 237-252

Persistent link: https://www.econbiz.de/10011306309

Social media strategy for online service brands

Mills, Adam J.; Plangger, Kirk - In: The service industries journal 35 (2015) 10, pp. 521-536

Persistent link: https://www.econbiz.de/10011333308

Measuring the short-term spillover impact of a product recall on a brand ecosystem

Mackalski, Robert; Belisle, Jean-Francois - In: The journal of brand management : an international journal 22 (2015) 4, pp. 323-339

Persistent link: https://www.econbiz.de/10011339295

Kurdola : product portfolio decision

Mukherjee, Jaydeep - In: Vision : the journal of business perspective 19 (2015) 1, pp. 58-64

Persistent link: https://www.econbiz.de/10011343465

Influences of search engine optimization on performance of smes : a qualitative perceptive

Tomasi, Stella; Li, Xiaolin - In: Journal of electronic commerce in organizations : the … 13 (2015) 1, pp. 27-49

Persistent link: https://www.econbiz.de/10011312101

Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data

Shah, Denish; Kumar, V.; Zhao, Yi - In: Journal of marketing research : JMR 52 (2015) 2, pp. 147-165

Persistent link: https://www.econbiz.de/10010526579

The impact of disparate levels of marketplace inclusion on consumer-brand relationships

Bennett, Aronté Marie; Hill, Ronald Paul; Oleksiuk, Daniel - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 16-31

Persistent link: https://www.econbiz.de/10009774991

The influence of key capabilities on brand portfolio-based competitve advantage

Chailan, Claude - In: International journal of trade and global markets 6 (2013) 2, pp. 182-201

Persistent link: https://www.econbiz.de/10009759927

A service of the

zbw